2nd Year Fashion Design —

Photoshoot / Campaign Concept Project

For this project, we had to shoot and create a campaign for a brand of our choice.

I chose MARNI, an Italian brand known for its bold, playful style. My concept, "Don't grow up. Dress up!", reimagines models as paper dolls, blending Marni-inspired pieces with hand-drawn, childlike elements. The final result is an Instagram Reel or TikTok set to an upbeat Italian song, capturing the brand's whimsical spirit.